Marketing & Communication Infrastructure for SAMA
Project Year: 2023
Situation
SAMA is an international non-profit organization made up primarily of a team of healthcare professionals. For years, they’ve been providing support for healthcare infrastructure in the Western Balkans.
Their operations have grown to require a structured and scalable marketing and communication infrastructure.
Approach
I am taking a design-thinking approach in my work with SAMA. This means that we begin our relationship with an extensive discovery program, during which I gain an in-depth understanding of the organization, its operations, and its stakeholders. From there, I develop and implement a cohesive strategy and monitor performance against preset metrics.
Impact
Stay tuned…
SAMA
Serbian American Medical Assoc.
SAMA is a network of healthcare professionals with a common aspiration to improve the quality of healthcare and medical education in the US, Serbia, and the Balkans.
I’ve joined SAMA to help develop a marketing and communication infrastructure that allows the organization to more effectively connect with its members, donors, and beneficiaries.
M O R A V A 